Help & support · Account & privacy

Your account, your data and deletion (POPIA)

For everyone on Lusty

Your account is yours to end. This article states exactly what deletion does, what is kept and for how long, and how to take your data with you first.

Deletion is self-serve

Members delete from account settings — enter your password to confirm, and the deletion runs immediately. Your session ends on the spot.
Models use deactivate in the model privacy settings — the same door, password-confirmed. Her profile stops showing immediately: it drops out of Discover, search, city pages and her public page returns nothing, before anything else happens.

What deletion does and what is retained

Stated plainly:

Your profile, posts, reels and gallery stop being reachable at once.
Your sign-in stops working; active sessions are killed.
Download your data first — after deletion it is gone from the self-serve path. The export is one click (below).
What is retained: payment and invoice records are kept for the period South African tax law requires (five years) — a money record is not personal marketing data. Safety and enforcement records are kept for as long as a ban or legal hold applies. Everything else is deleted with the account. The privacy policy governs the full detail; this article explains it, it does not replace it.

Download your data first

The DSAR export lives in your security screen (Privacy → Security). One request produces a downloadable copy of the personal data Lusty holds on your account — your POPIA access right, self-served.

Email control: unsubscribe without logging in

Every marketing mail carries a signed link in its footer — unsubscribe or manage preferences. The link itself is the authentication (a signed token), so it works from your mail app with no login. Unsubscribing kills the marketing channel only; operational mail about your own bookings and payments continues while your account exists.

One transparency note, stated plainly

Operator staff may sign in as your account to reproduce and fix a problem you reported. This is always done under audit — every action is logged — and while it is active, a visible "helping as" bar is shown on screen. You are never silently impersonated.

Where the legal text lives

Help explains; legal docs govern. The full privacy policy, terms, content policy and takedown process live at /policies.

Frequently asked

How do I delete my Lusty account?

Self-serve: members delete from account settings, models use deactivate in the model privacy settings. Your profile stops showing immediately and your session ends. Download your data first — the DSAR export is in your security screen.

How do I unsubscribe from Lusty emails?

Use the unsubscribe or preferences link in any mail footer. The signed link is the authentication — no login needed.

Keep reading

Welcome to Lusty: what this site is and how to find your way What Lusty is, how the age gate works, the three sign-in doors and how to find a companion. Verification explained: your ID, the selfie code and the badge What verification asks for, how the review works, how long the badge lasts and what it does — and does not — prove. Following, favourites and connections The three relationship types, where your lists live, and what notifications you get. Messages, contact gating and safety in chat Starting a conversation, which contact details each plan tier can see, and the safety machinery inside chat.

Not what you needed? Back to the help centre — the assistant box there answers only from these articles, and anything urgent belongs on Help & safety.